Project Description

show text

true confections

Rebrand & Marketing Campaign

True Confections is a dessert restaurant located in Vancouver targeted to the female middle class audience aged 25-30. The rebrand for True Confections is positioned in the mind of the target market as a light hearted dessert restaurant that is not only a fun place to come with friends, but also can be enjoyed as an intimate experience while on a date. This design reflects the reinvention of classic desserts offered by True Confections through the use of scripted lettered logo type, retro patterns and colours. Providing the customer with a memorable experience while differentiating True Confections from other dessert restaurants in the Vancouver area.

  • Disciplines

  • Photography / market research / logo design / lettering
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
True Confections Case Study /
Image 01
Image 01
Image 01
Image 01
Image 01

copyright © 2013 / all rights reserved