Project Description

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elias honey

rebrand & package

Elias Honey is a third generation family owned company. Dietrich Elias, who has been passionate about honey since his childhood, established it in 1972. The challenge was to create a brand identity that would stand out from its competitors. This was done through rebranding their company and creating a new package design. The labels are hand lettered, using a die cut to showcase the different varieties of honey. The logo mark is designed specifically with the Elias family in mind, using a monogram and a crest to represent the family heritage and three diamonds for the three generations.

  • disciplines

  • logo design / package design / die-cut lettering / layout
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