Project Description

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element grooming products

Brand, identity & package

Element is an all-natural hair care line for men. Their products are made with the progressive man in mind who is looking for a high quality product that is not only good for them, but also for the environment. The challenge was to produce an appealing brand image that reflected the mission statement of Element. This was achieved by creating an identity that combines earth's elements (specifically mountains, water, and wood) by using chiseled bold features to represent the active man. Element offers different lines of products for specific styles and hair care needs, they are identified as 'The Mountaineer', 'The Sailor', and 'The Lumberjack'. Each specific product line is given its own icon and colour, allowing consumers to easily recognize the products.

  • disciplines

  • Naming / Logo Design / Package Design
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